Archive for March, 2010
Will FarmVille Push WoW Into F2P?
If forums and website comments are anything to go by, it seems that many Western gamers have a hard time coming to grips with the idea of micro transactions in their games. We’re used to a flat monthly fee which offers the buffet-style of everything we can get our hands on, and being asked to pay for each perk appears to the overly sensitive eye as being greedy and disingenuous.
But Eastern gamers have been embracing micro transactions as a way to monetize free to play titles for years. Considering how many MMOs are being generated in Asia, it’s obviously successful for the players, and lucrative for the developers.
Games like FarmVille are bringing micro transactions to a demographic which has no preconceived notions or opinions in the greater debate. With somewhere around a bazillion potential players pressing their noses against Facebook’s plate glass storefront, each micro transaction completed in each and every game on the platform translates into an enormous amount of money – maybe even more money then World of Warcraft can pull in.
A recent study by DFC Intelligence (in partnership with LiveGamer) reports that the game-related virtual goods market will balloon to over $3 billion in 2015 based on the growing acceptance of virtual goods as something worthwhile to spend your money on. The report’s sample was pulled from Xfire users, which means that the overall results – that 88% of the respondents have no problem paying for intangible objects – are using Xfire. Making a gross assumption, the people who use Xfire are more likely to play WoW then FarmVille, so that 88% is 88% of core gamers, the same people who bitch and moan about micro transactions in forums and blog comments.
So it seems that Western gamers are warming to micro transactions for their games, following behind the recent wave of social game players, who are way behind Asian counterparts. At some point, will it make sense for developers and publishers to continue with the buffet model? in 2015, will anyone be willing to pay a monthly fee anymore?
Want Six?
Now that I have your attention . . . after this past weekend’s PAX East, I was lucky enough to see this new card from AMD being displayed on location. Seems it is now available for purchase for $499 at most retail and online outlets. Since we didn’t get any cards for testing, I can refer you to a few known hardware sites that have the power to show us what this baby can do.
PAX East: Reflections on a Theme
I wanted my first column for LevelCapped to focus on an introduction to what I’ll be providing the site with week in and week out, but having gone to PAX East this past weekend I couldn’t resist sharing some of my observations with you instead.
Fortunately, those reflections are aimed squarely at the player experience, which is the short explanation for what this column is about. Next week I’ll elaborate on what you can expect from Player XP. Until then let us look at some of the things learned from PAX panel discussions.
I just can’t quit you
Guild drama was a topic that reared its ugly head and what we found out was that arguments and disagreements were somehow ugly-beautiful. A good number of players stay in guilds precisely because that kind of tension exists in the first place. Apparently we fancy it as entertainment or possibly it functions like a bad relationship that still has value. It becomes an emotional feedback loop that might not work very well, but certainly can be counted on.
This is not exclusive to all groups of players, of course, and the vast majority of guilds lose members or fracture and disband because the people involved can’t resolve their differences, but know that their is a contingent of gamers out there that like there conversation served with teeth and you might be one of them.
As Long as You’re in the Other Room
The social aspect of gaming is fundamental to our interest in them. It has long been held in MMOs that the need to play together is why we keep coming back. However, there is an opposing trend that has taken hold rather quietly. Some are finding that we don’t actually need to be playing together, even over long stretches of time, to keeping coming back. Instead we only need a means to communicate and track the relevance of our friends lives.
Some of us are looking for a connecting point more than we are looking for a friend to slay a dragon with. And many of us are content to pursue personal goals by solo’ing quests instead of running off to that next Raid in the end-game, so long as we have a chat channel and an audience.
The Judge is on Holiday
Finally. most people, while not willing to gush over them, agreed that Social Games are still very young and need to mature as a demographic, but have potential. There are key elements to games like Farmville that produce red flags, however. They broadcast too much, leverage user’s friends directly in order to grow their player base, and generally lack a sophistication that some veteran gamers don’t care for.
These points are only exacerbated by the massive number of users that social game developers can tap into and on some level it seems to be another threat to the on going marginalization of PC games; many hardcore gaming enthusiasts bread and butter -myself included.
All is not yet lost, though, with services like OnLive on the horizon we may find everything shifting toward a device agnostic future and the means to make the gaming component of the web much more than just a platform for flash games and Facebook socializing. We might get some healthy game mechanics and better business practices out of it as well.
If We Could Harness Stupidity
Living life on the Internet, you become desensitized to stories of absolute stupidity. On occasion, though, one bright star shines through and blinds you with the hot white glare of — Ultra Stupidity.
Meet our subject: 20 year-old Justin D. May. Mr. May attended PAX East this weekend, and gained instant notoriety as the guy who faced down @Stepto (XBox Live head of security) and asked to have his XBL account unbanned. He admitted to playing a game before it’s release date, but claimed he got it from a legitimate source.
Apparently not satisfied with his 5 minutes of fame, Mr. May was then arrested by the Boston PD for allegedly attempting to download the game Breach from it’s demo machines set up on the exhibition floor. In full view of everyone. Including the developers.
The real clincher here is that Mr. May was scheduled for arraignment this morning. If you were hoping for a happy ending, then here’s you wish: He was spotted on XBL playing Modern Warfare 2 when he should have been in court.
According to Joystiq, Mr. May could now be facing some actual jail time, although there are monetary fines that could be levied instead.
It might have been cute to stand up in front of the XBL heavies and beg for one’s Gamertag back, but to then not only try to steal code from the show floor in the middle of thousands of people, but to be seen online playing on the Xbox during the time where you should be in court…?
His parents must be so proud. Or in another country, if they’re lucky.
NVIDIA 3D . . . mildly excited coming at you.
Pax East 2010 saw NVIDIA officially release their new Geforce 470/480 Fermi cards. It seems they were trying to one up the ATi offering of multi-monitor by “showcasing” the 3D MultiView. They proceeded to spout off the numbers that some people like to hear about . . . 3 billion transistors . . . which is a smidgen more than four Intel i7 chips – smidgen being all relative of course.
NVIDIA began the showcase with Battlefield: Bad Company 2. While showing off the new “3D” capabilities, it failed to impress me. This was most likely due to the video being displayed on the screen as the 3D was there, but not very flattering; ‘Lost in Translation’ came to mind, well Scarlett Johansson mainly. Some other titles were presented with the effect and even my current addiction, World of Warcraft. Well sad to say, flying around Zul’Drak didn’t really ‘Wow’ me. There was also a quick glance of the dash of a car for an upcoming Need for Speed title, though it was only static. The tech demo of the Rocket sled, built in house by NVIDIA to show developers what the card can do, did produce many effects and it was quite nice to see that manly thousand of particles being strewn about.
The next day, I was able to make it to the exhibit hall and see the actual cards in use. I must say, I gave them a bit more credit, but just a bit. The 3D effect I found out has been running in all their cards as far back as their 8800 series. After seeing WoW, with the actual 3D view, it was more impressive, but in the end you will treat this as a splurge gimmick.
In order to get this to work to its best results, you will need a Monitor/TV that can push 120Hz for refresh rate and their USB dongle kit that comes with some shutter shades. They mention you could still use the your traditional 60Hz monitor, but being that the system splits the screen (each eye would get 30Hz), your results will diminish. They do sell the kit right at NVIDIA’s store for $200 clams.
So for now, as the 3D rage is on the way up, most skeptics treat this as the latest fad (thanks to Avatar and other 3D flicks coming out). If they can keep the support up from game developers and the availability of 120Hz monitors start dropping a bit more in price (seems they are a bit more expensive than their equal sized brothers), they might have that niche where the enthusiast will want to take advantage of this technology to get themselves more immersed in their world.
PAX East 2010 News
Collected for your enjoyment, here’s the post-PAX East collection of news, reviews and views from various places around the web. Be sure to check out our own rundown and gallery from the event.
- The Hynes was cool, but apparently it couldn’t contain the sheer volume of geeks and nerds that attended. That’s why PAX East 2011 is looking for bigger digs (pun intended).
- PAX East is the “Real PAX”. Gauntlet = Thrown
- Cosplayer video! Feel free to avert your eyes during the “Boner Guy” segment. Now that I said that, though, you’re going to watch for it, aren’t you?
- Not even Major Nelson is immune from being hacked.
- Wil Wheaton Keynote 1, 2 (video)
Panel Discussion
- Community Manager – walking a fine line.
- The panel on Xbox Live security, including select horror stories!
- PC gaming is a vegetable. Considering how many gamers appear to eat vegetables, this might explain it’s decline. (article)
- Creating a World of Horror – DeadSpace 2 (video)
- Nintendo World Report – Defining Nintendo games with Q&A. (audio)
- Design an RPG in an Hour (article)
- The Death of Print – The Escapist (article), BitMob (article)
- Everything You Wanted to Know about Gaming Journalism (article)
- Think Your Game Is Any Good? Think Again! (article)
- Why Journalists and Developers Hate Each Other (article)
- The Future of PC Gaming – Will offline gaming survive? (article)
- Future of the MMO Scene (video in 3 parts)
Products From the Floor
- Nvidia’s 3D hardware, on sale now!
PAX East 2010 Rundown!
Can’t attend PAX East this year? Don’t worry…we’ve got your back. Put on some smooth jazz, lean back, and read our play-by-play experience at the inaugural East Coast Gamer’s Summit.
And for those who can’t (or refuse to) read, we have PICTURES!
Welcome to LevelCapped!
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The LevelCapped Team