Here’s an interesting development: Raptr, the gamer’s IM and statistics collector for the games you play, wants you to have stuff for doing stuff that you’re already doing.

Apparently, if you meet certain criteria, you can “unlock” rewards. I earned a 35% discount on select Logitech peripherals myself, and I am also eligible for 60% off Logitech Modern Warfare 3 branded items because I’m ranked “Dedicated” in select Call of Duty games for Xbox, PS3, or PC. I have no idea how; I haven’t played a CoD game since the first. To earn these rewards, you need to jump through some hoops by achieving certain ranks in certain games or certain segments of games with Raptr’s new “e-peen” system (my term, not theirs, FYI).

I don’t visit the Raptr site very often. I have a carefully cultivated cadre of compatriots upon whom I rely for my gaming news and opinions, and I find that often times stepping outside that circle and into the noise of the Greater Internet usually leads to eye-rolling, frustration, and then anger. I also find Raptr’s stats a bit too dense to parse at times (I wanted to see the top 10 most popular Xbox games, for example, and couldn’t find them in an easy-to-read format). I also kind of thumbed my nose at Raptr’s ranking system which puts you into buckets based on the amount of time you spend playing a specific title, and which lets you know who you’re ranked higher than amongst the people on your friends list. I guess that’s fine for people who like to busybody themselves in their hobby, but that’s not the point here.

With these rewards, I think Raptr has made me care about where I sit, at least in terms of how much time I put into a game. I’m not going to dedicate my limited time to playing games I don’t like just in order to get a specific rank in order to earn a specific reward, but if I’m close to being eligible for something I might be interested in at the time, I might put more effort into it, assuming I was going to do it anyway. But even that half-hearted claim is an endorsement of what Raptr is doing with this rewards thing. I was using Raptr anyway, and this kind of just tethers me to their system with a bit of a stronger thread.