The content of a blog is important. Writing about a popular game will certainly get some Google results in front of eyeballs, and being a source of useful and insightful info on a game will help to get return readership. General blogs a a bit more tricky, as they tend to shotgun the author’s current interest onto the page, so a regular readership never knows what the topic-du-jour is going to be, whether it’s interesting to them, or something they really don’t care much about.
What’s also important is the delivery window, and that’s a question I have for people who read blogs: what day, time, and frequency is best for you?
Some people have amazing stamina that allows them to post excellent posts every day. Some people build up their momentum and unleash a torrent of verbiage when they’re fit to burst. Others are more casual, opting to produce content when the spirit moves them. I’m thinking of going back to my Monday, Wednesday, and Friday at 10 AM EDT schedule which worked well for me, but for any blogger, it’s difficult to determine if their writing schedule is a good fit for a wide audience.
When do you read blogs? Do you keep an RSS feed, checked daily at a specific time (or multiple times per day)? Do you rely on notices in your social media stream to “remind you” to visit a blog? Do you block off some time during the day to make the rounds of the blogs you bookmark? And how often is too often, or how little is not often enough for your interests?